Star Cool Connects with Customers Across two key Intermodal Events

From São Paulo to Shanghai, MCI’s latest Intermodal presence gave the Star Cool team opportunities to meet customers, partners and industry stakeholders in two important reefer regions. With a dedicated exhibition stand in South America and a focused presence in Asia, the events underline the value of being close to customers.

A Stronger Presence in São Paulo
Intermodal South America, held in São Paulo from 15–16 April, brought MCI and Star Cool closer to customers in one of Latin America’s most important logistics markets.

As the region’s leading exhibition for logistics, transport and foreign trade, the event attracts almost 40,000 professionals from across the industry, including shippers, freight forwarders, port authorities, carriers, technology providers and government stakeholders.

First Dedicated Star Cool Exhibition Stand
While MCI has been present at Intermodal South America for many years, 2026 marked the first participation with an exhibition stand.

Luana Byriel from MCI Sales and Adriana Marques from MCI After Sales were joined by Service Managers Benjamin Hernandez, Juan Gonzalez, and Giancarlo Vettorazzi. The stand created an excellent spot for customers and partners, meetings and spontaneous conversations throughout the event.

Hands-on Customer Dialogue
The stand also quickly became a practical hub for both technical and commercial discussions. Physical samples and live demonstrations helped make Star Cool technology more tangible, supporting conversations about components, service topics and day-to-day reefer operations.

With dialogue available in both Spanish and Portuguese, the local setup also strengthened relationships and highlighted the value of being present in the region.

Focused Presence at Intermodal Asia
Shortly after São Paulo, we were also represented at Intermodal Asia 2026, held from 22–24 April at the Shanghai World Expo Exhibition & Convention Center.

The event brought together more than 7,250 global professionals from the transport and container industry. Anders Holm, Frank Zhang, Michael Xu, and Sunny Wang from Global Sales & Service, together with local agent Captain Tao, represented MCI and Star Cool onsite.

Dialogue Across Key Reefer Markets
Together, the two events showed the value of staying close to customers in key reefer markets. In São Paulo, the dedicated stand created strong visibility and engagement. In Shanghai, the focused presence supported market insight and relationship-building.

For MCI, these events are about more than showcasing technology. They are about listening to customers, understanding regional developments and discussing how Star Cool can continue to support efficient, reliable and future-ready refrigerated transport.

See you at Intermodal Europe
MCI will, as always, be present at Intermodal Europe 2026, taking place in Rotterdam from 10–12 November. You can find us at stand C60, where we look forward to welcoming customers, partners and industry relations.